Amazon.com (NASDAQ AMZN) Prime Music Launch and Reception

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Amazon.com, Inc. (AMZN)’s Prime Music streaming service was launched last month amid much fanfare. The company officially launched Prime Music, a new service that offers Prime customers access to over 1 million songs and hundreds of curated playlists.

Presently, the service is available on desktop, Android and iOS. The service is available at no additional charge to Amazon Prime members who pay $99 a year for unlimited two-day shopping, streaming videos and digital books from an in-house lending library.

Amazon Inc (NASDAQ AMZN) has tried its best to make Prime Music user friendly and efficient. Amazon has recruited a team of music experts to assemble hundreds of playlists, ranging from “best of” compilations to Songza-like collections tailored for a specific mood or personality. Artists and songs featured in playlists aren’t automatically thrown into the regular library, hence helping Users to customize the library themselves. Adding music to your library is effortless, and the new, simplified Amazon Music approach makes total sense.

Amazon.com, Inc. (NASDAQ:AMZN): Amazon Prime Music

What started out as a subscription shipping service has grown significantly over the past nine years. As with streaming movies and television shows, Prime Music doesn’t include all available music on Amazon. Prime Music falls under Amazon’s Digital Music caption where customers can purchase downloads of up to 25 million individual music tracks.

Prime Music allows listeners to create their own playlists, receive personalized suggestions, and download tracks to mobile devices to listen offline. There is no social networking component so far and the service does not include a streaming radio service like Pandora Media Inc or Spotify.

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Amazon.com, Inc. (NASDAQ:AMZN) Business News

The move makes Amazon Inc (NASDAQ AMZN) a late arrival at a party well underway. Although Amazon’s vice president for digital music, Steve Boom, says “we want to go where our customers are going,” the fact is, Google Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) have already taken up a huge market space. Still, Prime Music is attractive for a number of reasons. It will be ad-free and non-device specific. Whether customers listen on an Android or iOS phone or tablet, or even Amazon’s Kindle Fire device, doesn’t matter. The service also works on both PCs and Macs.

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