CAVIRTEX has launched its first six bitcoin-branded ATMs in the greater Toronto area. The machines mark the first phase of the exchange’s larger plan to bring 10 bitcoin ATMs to Canada through a partnership with Gateway Newstands, a retail chain with 500 locations in North America.
Speaking to CoinDesk, CAVIRTEX’s marketing and business development director Kyle Kemper said the launch was a major milestone for the Calgary-based company and bitcoin itself. Although details about the ATMs were first revealed back in May, Kemper said that the company has taken time to execute its vision and maximise the impact of the launch.
Kemper said: “We were looking for really high-traffic locations, because we want to bring CAVIRTEX and bitcoin to the general Canadian public.” Pictures of the vibrant units first surfaced online earlier this month, with many Reddit users lauding the company’s novel design and expressing excitement for the formal launch. Notably, the bitcoin ATMs were provided to CAVIRTEX by BitAccess, the bitcoin ATM manufacturer that was recently accepted into Californian accelerator Y Combinator.
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Kemper indicated that its decision to partner with Gateway lead the company to secure a number of high-value locations. Perhaps the most notable new entry to CAVIRTEX’s network lies at the famed tourist destination Niagara Falls. Kemper indicated that CAVIRTEX has installed an bitcoin ATM at the Casino Niagara, the first casino built in Niagara in 1996. One of a number of regional attractions near the natural wonder, the destination features 10,000 square meters of gambling space, on-site dining and free live music.
Additional noteworthy locations for the ATMs include the Bayshore Mall in Ottawa, Scarborough Town Center in Toronto and the Yorkdale Shopping Centre in Toronto, among others.
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CAVIRTEX will connect its two-way bitcoin ATMs directly to its online exchange, and customers can elect to send bitcoin to a paper or digital wallet. Initially, suitable high-traffic locations for CAVIRTEX’s bitcoin ATMs had proved difficult to find. However, this all changed following the company’s partnership with Gateway Newsstands.
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