Facebook Inc (NASDAQ:FB) has increased Teen usage

NASDAQ:FB has an increase in its base audience. Contrary to the popular view of Facebook’s usage decline, recent studies show that Facebook usage among teens has been on a rise. Facebook remains a dominant Social Networking website, with most of the teens choosing Facebook over other such Sites.

According to the recent study from Forester Research, Facebook Inc( NASDAQ:FB) is the “go-to” site among youth today. According to the study, more than 75% say that they are on the website. This number is double of the numbers seen from Pinterest, Tumblr and Snapchat.

The numbers are also more than the number of teens who use Facebook’s other popular sites, Instagram and WhatsApp, combined. When asked about the frequency of their visit 28% of the teens said that they are on the Facebook social networking site all the time. Also, majority of teens said that they are using Facebook more than they did a year ago.

Facebook looking to attract the Teen Population

With the mobile usage among the teens on a rise, Facebook is also investing on new apps and adding new features to make the website user friendly. Facebook’s newest release, the app Slingchat, has taken a liking among the youth. Slingchat is more like the Facebook version of Snap Chat and with the amount of mobile usage among teens, it is no surprise that the app is popular among the youth.

Facebook also owns WhatsApp, which is popular with youth internationally. In many countries where text messaging is expensive, WhatsApp is a common alternative. It has found its target base and is increasingly establishing itself as a premier messaging service.

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Facebook stock financial news (NASDAQ:FB)

More teens are getting attracted to Facebook Inc (NASDAQ:FB), making Facebook more popular among the younger audience. Facebook shares are up 20% year-to-date and are currently trading around $67. Facebook has a market cap $171 billion. With such studies claiming a wider customer base for Facebook, the future looks good for Facebook Inc (NASDAQ:FB).

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