In the news on Wall Street today, Facebook Inc (NASDAQ:FB) announced the acquisition of Ad Tech Company LiveRail on Wednesday. The more than ever active Facebook Inc said on Wednesday that it will invest in keeping LiveRail running and that Facebook is evaluating how to intermingle their data for positive results. For Facebook business in the video advertising segment, this move could lead to a significant market advangtage.
LiveRail currently provides services to major companies like Major League Baseball, Gannett, A&E Networks, and AB among its clients. The advertising technology company,LiveRail, enables its clients to serve up better video ads on their apps and websites.
Although the terms of the deal were not revealed by either of the two companies, the deal has been speculated to be around $500 million. This deal should benefit Facebook Inc (NASDAQ:FB) in making their video advertisements of better quality. LiveRail provides publishers with video ad targeting tech so they can make money routing messages to customers they’ll be relevant to, and helps marketers connect with sites and apps with open video ad inventory.
Facebook Inc: LiveRail Acquisition
LiveRail has been around since 2007. LiveRail offers a platform for publishers of online videos that makes it easy for them to locate and serve up the best possible ads. The company also gives marketers access to premium videos and all the information they need to best target their viewers.
LiveRail’s technology will help Facebook’s advertising clients improve their video ads while also making them more relevant and more engaging and interesting for those who watch online videos. The marketers should find their video ads posted on the social network to be more effective and relevant due to LiveRail. This would lead to a better quality of Video Ads from Facebook.
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Facebook Inc (NASDAQ:FB) Business News
Facebook has been moving more and more aggressively into the online video market. This recent acquisition of LiveRail should be seen as a very positive move which should effect the Facebook stock and Facebook Revenues.The acquisition of the 170-person company could help Facebook own a bigger chunk of video advertising, the fasting growing Internet ad medium.
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