Google Inc (NASDAQ GOOG) Plans An Instagram Competitor

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As per recent rumors on the Wall Street, Google (NASDAQ GOOG) is all set to place an Instagram Competitor. Google wants to branch out and expand social networks. A recent report from Bloomberg claims the search giant plans to spin-off Google+ Photos into something separate.

Google+ fields a lot of criticism for not accruing as many numbers as competitor Facebook continues to take the lead. One of the social media website’s strong points is the photo section. Google+ Photos has a solid archiving, sharing, and editing tools.

The website’s users have been taking full advantage of the service by uploading 1.5 billion images a week. If Google was to separate the photos section from Google+, it might attract more users who don’t already have an account with Google+.

Google Inc (NASDAQ GOOG) News: Google+ To Expand

The given would also help Google compete directly with other photo-based programs such as Instagram, which is owned by Facebook. The search giant already owns one photo-editing app called Snapseed, which offers a variety of filters and special effects. The one downside to this app is that it is not a separate online community like Instagram has, users can upload the photos to Google+.

This won’t be the first time Google tried to enhance its own social network with photo-friendly features. A few months ago, Google (NASDAQ GOOG) added Google+ Stories and Movies, interactive image and video editing tools all within the Google+ app. The former allows users to weave photos and videos together to create something of a travelogue. The latter allows users to create a highlight reel of photos and videos shared automatically. It also includes the ability to add customizations, soundtrack, and transitions.

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Google Inc Financial News (NASDAQ GOOG)

With the immense popularity of photo-sharing apps on Facebook and Instagram, it is no surprise Google (NASDAQ GOOG) wants to make their own version of photo editing and photo sharing applications. Whether such a version helps change the fortunes of Google+ remains to be seen.

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