How Tim Cook Is Taking Apple Inc. (NASDAQ:AAPL) To Next Level By Being More Approachable Compared To Steve Jobs?

Apple Stock AAPL

Apple Inc. (NASDAQ:AAPL) has had a commanding presence in the world of technology since the dawn on the new millennium and it was Steve Jobs who made Apple what it is today, a super power in this world. Apple was once the underdog but not anymore and Tim Cook might just be person who could lead Apple on its way forward. Below are three key advantages which Tim Cook has compared to his predecessor.

How Tim Cook Is Taking Apple Inc. (NASDAQ:AAPL) To Next Level By Being More Approachable Compared To Steve Jobs?

Ability to pay Dividends out of its operations

Steve Jobs was arguably one of the best leaders. But when one has to run a company, one also has to be a good businessman in addition to being a good leader. This is where Cook scores one over Jobs. He became creative with the huge hoard of cash the company had been sitting on and designed a way to garner the attention of shareholders. He restored Apple Inc. (NASDAQ:AAPL)’s shareholder-friendly dividend policy and has been able to increase the amount from 5 cents per split adjusted share to 47 cents within a couple years. Apple does have the capacity to offer sustainable dividends as it generates a healthy amount of cash from operations.

Tim Cook Wants Diverse Workforce

Keeping shareholders happy is only one part of the equation. The employees constitute an important part of the company and the recently released employee diversity report revealed that Apple Inc. (NASDAQ:AAPL)’s employee variations where similar to that of other Silicon Valley players such as Twitter Inc (NYSE:TWTR) and Google Inc (NASDAQ:GOOGL) – white males constituted a majority of the employee population. CEO Tim Cook took time to review the report and sent out a letter with his opinions on the report which is commendable. He stated that though the numbers aren’t surprising, they weren’t satisfying either. He also added that Apple’s definition of diversity transcends the customary gender and race and considers other qualities such sexual orientation and disabilities.

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Two products which predict future of Apple Inc. (NASDAQ:AAPL)

While Apple Inc. (NASDAQ:AAPL) saw phenomenal success with its Mac PCs, with an 18% increase in shipments last quarter, it did not sit back and bask in former glory. It continually looked towards the future, and the iPhone and iPad are the devices for Apple’s future. There is also the trendsetter music player iPod and the much talked about iWatch anticipated to be released this fall to complement the nice Apple family!

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