One can make a lot of examples due to which we can see quick moves of Facebook to make the Internet as one big personalized social network. It only requires settung up the Palo Alto firm as the communications platform. A number of observers call it Web 3.0.

As a matter of fact, Web site operators as well as marketers are provided with exciting possibilities.

According to Debra Aho Williamson, senior analyst for the research firm eMarketer Inc, Facebook is targeting at being the center of the social Web. But still there is one concern, i.e. whether companies as well as consumers are going to cede the social Web to Facebook. Also it should be taken into account that some privacy concerns may come out about which the company has never thought about.

Last week Facebook held its developers conference. The company revealed its plan concerning the export of Facebook experience to all Web sites. It can be done by means of  “social plug-ins” such as “Like” button due to which one can link news stories, movie data, restaurant reviews, product information and other content.

Mark Zuckerberg, Chief Executive Officer, showed his vision of linking of over 400 million Facebook users that creates an efficient Web of social interactions.

A range of companies are on board with the plan, such as CNN, Yelp, IMDb, the New York Times, Fandango, Time Inc., USA Networks, the National Hockey League, ABC-TV as well as Levi Strauss, Univision. All these companies hope that the joining to social activity yields can lead to more advertising opportunities as well as product sales.