Stock in Focus: Google (NASDAQ GOOG) Launches “Google For Work” Unit

Google Inc (NASDAQ GOOG) announced its decision to change the name of its enterprise unit to Google for Work effective immediately. The search engine giant is also rebranding its services. For example, Google’s e-mail and cloud storage will be called Gmail for Work and Drive for Work, respectively.

Google Chairman Eric Schmidt emphasized that the company never set out to create a traditional enterprise business but to create a new way of doing work. According to Amet Singh, the president of Google’s enterprise unit explained that the search engine giants’ decision was primarily due to the changing trends in bringing software to corporate customers. “The word “enterprise” starts to mean different things. Many things that are associated with enterprise are not what we do. Over time that dissonance has gotten bigger,” said Singh during a press conference at Google Inc (NASDAQ GOOG).

Singh added that many people automatically think that the word enterprise refers to big companies. According to him, Google wants to emphasize that it is offering its business solutions for all companies regardless of size. In addition, Singh revealed that 60% of the Fortune 500 companies are active clients of the search engine giant. Google’s suite of software including the enterprise versions of Gmail and Docs are used by more than 5 million businesses.

Google Inc (NASDAQ GOOG) News: “Google For Work”

Google Inc (NASDAQ GOOG) does not provide the exact figures of its revenue from enterprises, which is included in its financial statement as “other revenue” along with Google Play store. During the previous quarter, the search engine giant reported a 10% increase in other revenues to $1.6 billion.

In a separate blog post, Eric Schmidt, executive chairman of Google Inc (NASDAQ GOOG) emphasized that work should be meaningful, and technology should make work better.

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Google Inc Financial News (NASDAQ GOOG)

Furthermore, Schmidt pointed out the millions of companies (big and small) used the products of Google Inc (NASDAQ GOOG) to launch, build and transform their business and help their employees work the way they live. According to him, “Work is already better than it used to be.”

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