Stock in News: A Look at Microsoft (NASDAQ MSFT) Health Bands

Microsoft (NASDAQ MSFT) has now entered the highly competitive market of wearable devices with their health bands. Marketed not that heavily, Microsoft aims to get a sizable chunk of the market, which already has the likes of Nike Bands and the soon to enter Apple Watch. Microsoft’s health band provides a complete health overview with a good battery life and easily accessible tools of monitoring.

Microsoft has had a kind of revamp since Satya Nadella took charge from Steve Balmer. The mobile-first, cloud-first technique has actually worked wonders for Microsoft MSFT stock. Here in this article, we will take a closer look at the Microsoft Band, a product which looks quite promising.

Even though the market space looks cramped, Microsoft claims that their band would be able to capture market. They have marketed this product as one which can work on all three major OS. It can work on Android, iOS and Windows platforms. Moreover, Satya Nadella led company claims that the band would be able to work smoothly on the three platforms.

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Microsoft Bands have some impressive features to boast about. The device features a battery life of 48 hours which is quite a lot for a wearbable device. The band also aims to provide 24 hours heart monitoring. The device is made so as to provide a complete review of the user’s body.

Despite the huge competition, especially from Apple Watch, Microsoft claim that their product is unique and that they are providing a health monitoring tool to their users. They aim to cater to a niche audience, unlike Apple Watch which is more of a smart device working in tandem with a smartphone or another smart device.

Microsoft Corporation (NASDAQ MSFT) Business News

Microsoft MSFT stock has been performing well in the past few months. They ended 2014 on a high, with the stock reaching a new level. Whether the stock can continue performing on the same levels remains to be seen.

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