Stock in News: Facebook Inc (NASDAQ FB) Updates Video Features

Facebook Inc (NASDAQ FB) is adding a new video features that are similar to YouTube for which the update will be launched soon. On an average, more than 1 billion videos are launched on Facebook per day since June, which is an increase of 50% from May and through July of this year, according to the company.

Facebook is ramping up it video features to increase user engagement amid competition from YouTube and Twitter. Over 65% of the video are viewed over mobile. Users can see the number of views a video got on Facebook Inc (NASDAQ FB), and it would be displayed on public videos to identify new people and popular videos, says a report from Variety.

Apart from the video feature, Facebook is testing yet another feature on mobile that can display related videos after users have watched it. The company is heading towards developing a more advanced video platform amid competition from Twitter, as well as YouTube.

Facebook Inc: Video Platform

Justin Osofsky, VP of media partnership said that Facebook is targeting to build, “a compelling offering around our partners’ content.” Osofsky added that any feature due to which user engage more with Facebook Inc (NASDAQ FB) and speed up distribution to the partners sites are a win.

Prior to releasing this feature, Facebook has already worked on a series of upgrades. Just last year, the company came up with auto-play videos. This year video ranking shot up in users’ newsfeed as the company displayed the relevant videos on the site. Also, Facebook added “call-to-action” buttons in the native videos so that users can tap to land on the external website or app to take another action.

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Facebook Inc (NASDAQ FB) Business News

Facebook Inc (NASDAQ FB) is precisely targeting short video, according to Chief Mark Zuckerberg, and one of the major goals of the company is to increase organic video shared by the partners and users to offer distinctive contents that are not available anywhere else, said Zuckerberg.

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