Stock in News: Microsoft (NASDAQ MSFT) Goes into Cloud

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Wednesday, before the opening day of the International Broadcasting Convention (IBC), Microsoft Corp (Nasdaq MSFT) announced new cloud-first media services, including HD-quality live streaming that supports today’s most popular devices and platforms, end-to-end content protection capabilities, and a new service that simplifies the indexing of audio and video content and makes it easier to search.

These new capabilities are part of Microsoft Azure Media Services, a comprehensive platform built on a market-proven public cloud that media companies can use to build scalable, cost-effective and end-to-end media solutions.

Since Azure Media Services was initially released in 2012, a broad ecosystem of industry partners have built integrated solutions that offer customers flexibility and choice for their media workflows. Microsoft is now adding four new partners to that ecosystem: Telestream’s Wirecast, NewTek TriCaster, Cires21 & JW Player.

Microsoft Corporation (NASDAQ MSFT): Azure

“Broadcasters and premium content owners spend significant amounts of money and resources each year to host, manage, support and distribute their media,” said Sudheer Sirivara, partner director of Engineering, Azure Media Services, Microsoft.

“Now with Azure Media Services, customers can move that infrastructure to the cloud — with support for live and on-demand content — and focus on what really matters to their business and customers: creating, monetizing and distributing content to more customers on more devices.”

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Microsoft Corporation (NASDAQ MSFT) Business News

According to Microsoft Corporation (NASDAQ MSFT), Azure Media Services allows customers to move the infrastructure behind hosting, managing and distributing of content to cloud, so that they can focus on content creation and monetization. Microsoft Corporation (NASDAQ MSFT) also announced the addition of four new partners to Azure Media Services’ ecosystem – NewTek TriCaster, Cires21, Telestream’s Wirecast and JW Player.

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