Twitter (NASDAQ TWTR) is trying rather desperately to get more content onto its website. The social media company has acquired Niche which would supposedly help social media stars connect with the brands. This new acquisition should be a major help to the social media stars as they would be connected rather well to the different brands.
The terms of the deal between Twitter and Niche have not been officially revealed by either of the two sides. However, there have been a lot of speculations in the market regarding the financial terms of the deal. Most believe that the price of the deal was around $30-60 Million while Business Insider has been more precise claiming the deal to be worth $50 Million.
Twitter should hugely benefit from such an acquisition. Niche can help Twitter immensely in linking the brands with the more popular of social media users. Such link up would reap eventual returns for the social media company. Especially with Twitter looking to add content on its site.
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Twitter has long been the second best player in the social networking arena. In fact, in recent times this second position has seemingly been threatened by the likes of Instagram which is again a part of Facebook. Therefore it seems only prudent that Twitter wants to get a better hold of the market.
Despite this apparent loss of market, Twitter actually posted great results in the Q4 report which surfaced recently. The report said that the microblogging site has actually grown at 97% year-on-year. Twitter also exceeded expectations in terms of revenue and earnings reported as compared to what analysts had predicted.
Twitter (NASDAQ TWTR) Business News
Twitter would like to get more content and users on their website for the long term market benefit purposes. It seems that their recent acquisitions especially the one of Niche, should help them get there.
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