Stock to Watch: Apple Inc (NASDAQ AAPL) hires TAG Heuer Executive For iWatch

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Apple Inc. (NASDAQ:AAPL) is looking to add the “Swiss made” label to market their newest product: the iWatch. Apple has failed to comment on the hiring. However, the head of TAG Heuer’s Parent Company LMVH Jean-Claude Biver confirmed that the watchmaker’s sales director left last week “to take a contract with Apple.”

Apple is leaving no screw unturned to ensure that iWatch is both efficient and fashionable. With at least two executives (Apple earlier hired Burberry CEO Angela Ahrendts) now from prominent luxury fashion brands working at Apple, one of which is said to be directly involved with the iWatch, it’s clearer than ever that Apple is making fashion a priority with the watch.

Apple would be preparing itself for the launch of not one but two products in the space of few months with the release of iPhone 6 being the other awaited launch. iWatch would be Apple’s most innovative product since Tim Cook took over as the CEO and its reception is sure to provide an indication of Apple’s recent popularity.

Apple Inc’s iWatch: Release Information and Rumors

Apple’s iWatch is set to become the first company’s first wearable. Although Apple itself has said less about the project, a lot of speculation has been making rounds about the device.iOS 8, the latest OS, is set to be there in iWatch. iWatch will be able to measure multiple different health-related metrics like steps taken, calories burned, sleep quality, heart rate, and more. The iWatch is said to include 10 different sensors to track health and fitness, which seems to be a major pivot point for the iWatch.

This reported move to hire Tag Heuer’s Sales Director is set to tone the marketing of this Apple product. The reported move from Apple will serve to support Apple Inc (NASDAQ AAPL) in an effort to push the prestigious “Swiss made” label for the smartwatch, the head of Jewelry and Watches at TAG Heuer’s parent company LVMH said in a recent Interview

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Apple Inc financial news (NASDAQ:AAPL)

Apple Inc (NASDAQ AAPL) has looked good in the recent weeks. From a much lower target, many have booked this stock to go above the $100 mark, and probably set an all time high. With the release of iPhone 6 and iWatch in the near future, Apple Inc (NASDAQ AAPL) looks like a promising stock which can only go in one direction. How exactly is iWatch received by the Apple consumers remains to be seen.

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