Stock Under Spotlight: Facebook Attracts Businesses With Mobile Ads

Technology Stocks News 3

Facebook Inc (NASDAQ FB) is gearing up to become a significant part for the small businesses. The social networking site is making efforts to establish the importance of the mobile platform for the small businesses. According to various sources, 20% of the time spent on the mobile devices such as smartphones and tablets is spent on Facebook.

Facebook is recognizing the importance of the small businesses, and is making efforts to make them advertise on the platform. Entrepreneurs or businessmen who think that their clients are not on Facebook Inc (NASDAQ FB) would be surprised to know what Harrison Lindsey, digital content coordinator for Yeti Coolers in Austin figured out in a research.

The research revealed that a customer spent two to three hours on Facebook every day. The executive added that they are “passionate and want to be engaged.” Businesses are fond of putting their ads on Facebook Inc (NASDAQ:FB) because these ads are open to users along with the updates from friends and family.

Facebook Inc: Facebook’s Business Connect

Recently, the social networker came up with Facebook fit, which a small business boot camp tour was finishing on Tuesday at the headquarters in Menlo Park, California. Dan Levy, Facebook Inc’s director of global small business said, that people take Facebook as a social platform, which is right, because it’s about real people, but the company will succeed only when it fuels the real business results and not the social results.

Facebook offers an option to show ads on the right hand column, but small businesses prefer to show the content in the news feed. The site is designed such that ads from businesses reach a narrowly targeted audience. The companies like Divas SnowGear of Oregon, Wisconsin, maker of outerwear for female snowmobile riders were unable to target such audiences, earlier.

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Facebook Inc (NASDAQ FB) Business News

Facebook Inc (NASDAQ FB) is a platform, where methods to find the prospects is not contained to few options. Prospects such as college graduates, new neighbors, customers with kids of a particular age, profession wise can be targeted through the social platform. In this way, companies can focus their entire marketing budget on the most likely prospects.

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