Stock Update: Facebook’s Instagram Launches Hyperlapse

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Facebook Inc (NASDAQ FB) has launched “Hyperlapse” a new video sharing app on Instagram for recording cinematic time-lapses. The app is easy to use with only a single setting for the speed. Hyperlapse is available on iOS for the iPhone and iPad users. The social networking company did confirm Android launch, but gave no specific details.

Facebook Inc (NASDAQ FB) owned Instagram launched a new standalone video app integrated with a time-lapse technology. Facebook gave the permission to launch the app as standalone after it became an instant hit with the employees in January. Hyperlapse video idea was contributed by Instagram engineers Thomas Dimson and Alex Karpenko.

Using Hyperlapse users will be able to shoot videos, and post it on Facebook and Instagram. This standalone app runs on Instagram’s stabilization technology, which was developed with the acquisition of Luma in August 2013 to work on the stabilization technology. Luma users were able to control the stabilization, brightness, contrast and saturation of videos recorded on mobile devices.

Facebook Inc: Acquisition of Hyperlapse

Instagram wrote on its blog, “Traditionally, time lapse videos depend on holding your phone or camera still while you film.” Hyperlapse from Instagram allow the users to record the videos that were previously only possible with the help of expensive equipment. After Facebook acquired Instagram, this is only the second standalone app launched by the latter. Prior to this Instagram launched photo sharing app called Bolt.

To use the app, user does not need to give separate username and password; instead it can be accessed through Instagram credentials if one-touch sharing is needed. The drawbacks of this app are that it cannot be applied on already recorded video and sound is not recorded while taking the video.

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Facebook Inc (NASDAQ FB) Business News

This Instagram backed app stands in direct competition to the Apple Inc (NASDAQ AAPL)’s in-house camera app in the upcoming iOS 8. Back in June, Apple announced that the camera app in iOS 8 will have a built-in time lapse feature.

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