Tech Analysis: Where Does Bing Stand in the Search Engine Market

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The search engine market is very much controlled and led by Google. Bing however has tried well to gain as much market as it can, although it is still considered as an also run. According to the recent reports from the market, the search engine from Microsoft (NASDAQ MSFT) is already having around 20% of the market share in internet search user-ship. The number was reported by ComScore and the data pertains to the month of march.

This is the first time Bing has more than 20% share in the search share. Google still dominates the market, having more than thrice of Bing’s market. The domination of Google is unquestionable. However by no means is Bing’s achievement a small one. Whether it can consolidate even more, is another question altogether.

Here in this article, we will take a closer look at some of the key features and points which may decide the future of Bing as a search engine. It would be intriguing to see if Microsoft’s search engine can actually rival Google and perhaps give it a good enough fight.

News on Microsoft Corporation (NASDAQ MSFT)

Google (NASDAQ GOOG) and Apple (NASDAQ AAPL) have recently decided not to renew their association for Safari’s default search engine. Earlier this contract made sure that Safari had Google as the default search engine. In the coming months, Bing looks like the search engine which might well replace Google in Safari.

Bing certainly seems like a search engine which has been growing in the recent months. Therefore it does not come as a surprise that it is gaining some ground in the search engine market. Internet search is closely related to the browser which the users use. Therefore Bing might be on its way to growing a lot of users.

Microsoft Corporation (NASDAQ MSFT) Business News

Microsoft (NASDAQ MSFT) has been performing well in the recent months. The stock has been rejuvenated under new leadership. With the release of Windows 10 on the horizon, it would not be a stretch to say that the stock might end up making new highs in the coming months.

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